When Intercultural Journeys approached me about their visual rebrand in 2017, they explained their need for the new logo to better represent the company's mission and personality since people were mistaking their previous logo for a travel agency logo. This "J" mark was developed out of a rough version presented to me to convey the vibrance, movement, and energy one would experience at an IJ concert and paired with vertical and horiontal type lockups to accomodate different applications.
The new color scheme was based on the colors often seen on stage at IJ concerts. The tertiary colors work as a visual metaphor for the interconnection that IJ seeks to create. The rebrand was complete with a simple stationery package, postcard templates, stickers, and brand guidelines to help IJ maintain visual consistency with their new brand.