One of my first major projects at Moore was to design a wrap for the College's shuttle bus using the new brand they unveiled in September 2020. To help get the public familiar with Moore's new identity, I focused on the the overlapping circles the brand employs as a metaphor for the interactions between students and professors, the intersection between the College's campus and its location in Philadelphia, and the connections we forge at Moore. The design also highlights the new tagline, "The World Needs Moore. The World Needs You," to bring some positivity to viewers even if they are not the target audience or compelled to apply to Moore.
When Moore's Office of Admissions asked me to design a poster to promote the College's now discontinued Socially Engaged Art graduate programs, they requested it to be done in a similar style to the constructivist style I used in my college thesis project, ENGEN, to change it up from their general branding. The expressive use of the brand typography and color palette helps keep the poster grounded, while photography of students in action shows the diversity in identities, techniques, and mediums seen in the program.
These posters were put up in coffee shops and studio spaces around Philadelphia to encourage artists to apply to Moore.
On Sunday, November 6, 2022, Moore hosted the Philadelphia region's National Portfolio Day for high school artists to receive feedback on their portfolios from representatives from dozens of colleges and universities.
To promote the event, I designed this poster with the idea of the stars aligning for prospective students in the midst of their chaotic college application processes hoping to be accepted into their dream schools. The composition is filled with art materials and concepts students will likely encounter in their foundational art courses floating around as space junk among the cosmos. Adding a metallic treatment to the undulating forms of Velvetyne Type's Pilowlava typeface helped add to the out-of-this-world aura of this poster.