ENGEN stands for Education for the Next GENeration. For my senior thesis project at Drexel University, I created a branding and public awareness campaign for a fictional, education reform organization that highlights how the United States' budget prioritizes war and incarceration over education, informs people about the problems in the current education system, and gives them ways to get involved in fixing it. The visual style of the branding and campaign references the history of protest and propaganda art.
The public would be introduced to ENGEN through a bus stop ad campaign, which questions our priorities as a country, gives some general statistics on the relationship of war, incarceration, and education, and advertises an upcoming town hall meeting. At town halls and marches, supporters would be able to get an ENGEN protest package, seen below.
Inside the ENGEN protest package, activists would receive the quarterly newsletter, an ENGEN t-shirt, stickers, and a make-your-own protest sign kit. The newspaper-style newsletter gives activists information regarding the source of the problems in the education systems, the effects of the school-to-prison pipeline, ways to get involved, and dates for upcoming ENGEN events.
