ENGEN stands for Education for the Next Generation. For my senior thesis project at Drexel University, I created a campaign for a fictional, grassroots education reform organization that aimed to question why the United States' budget prioritizes war and incarceration over education, inform people what the problems in the education system are, and give them ways to get involved in fixing it. The visual style of the branding and campaign references the history of protest and propaganda art.
People would be introduced to ENGEN through this bus stop ad campaign, which questions our priorities as a country, gives some general statistics on the relationship of war, incarceration, and education, and advertises an upcoming town hall meeting. At town halls and marches, people would be able to get an ENGEN protest package, seen below.
Inside the ENGEN protest package, activists would receive the quarterly newsletter, an ENGEN t-shirt, stickers, and a make-your-own protest sign kit. The newspaper-style newsletter gives activists information regarding the source of the problems in the education systems, the effects of the school-to-prison pipeline, ways to get involved, and dates for upcoming ENGEN events.
