Darian Ehya Graphic Design Logo

ENGEN - Education for the Next Generation

This project received a 2017 American Graphic Design Award from Graphic Design USA and a 2018 Award of Excellence from Creative Quarterly.

  • ENGEN stands for Education for the Next Generation. For my senior thesis project at Drexel University, I created a campaign for a fictional, grassroots education reform organization that aimed to question why the United States' budget prioritizes war and incarceration over education, inform people what the problems in the education system are, and give them ways to get involved in fixing it.

  • Poster of a young boy scratching his head with the title 'American Priorities' and the subtitle 'What about education?' Above the boy's head are statistics: America is in first place in military spending, incarceration rate, and guns per capita, twenty-fourth place in reading and science, and thirty-eighth place in math.
  • Poster of bullets streaming to the top right. Main text says, '$600 billion a year on military, $70 billion a year on education. War on education.
  • Poster of Statue of Liberty's arm in handcuffs. Main text says, 'Fund Education, Fund Liberation. $80 billion a year on incarceration, $70 billion a year on education.
  • Poster of a woman shouting. Main text circling in front of woman says, 'Shout for Education. Townhall meeting Friday, June 9, 2017, 7 PM, at City Hall. Act Now!
  • People would be introduced to ENGEN through this bus stop ad campaign, which questions our priorities as a country, gives some general statistics on the relationship of war, incarceration, and education, and advertises an upcoming town hall meeting. At town halls and marches, people would be able to get an ENGEN protest package, seen below.

    Inside the ENGEN protest package, activists would receive the quarterly newsletter, an ENGEN t-shirt, stickers, and a make-your-own protest sign kit. The newspaper-style newsletter gives activists information regarding the source of the problems in the education systems, the effects of the school-to-prison pipeline, ways to get involved, and dates for upcoming ENGEN events.

  • ENGEN stands for Education for the Next Generation. For my senior thesis project at Drexel University, I created a campaign for a fictional, grassroots education reform organization that aimed to question why the United States' budget prioritizes war and incarceration over education, inform people what the problems in the education system are, and give them ways to get involved in fixing it. The visual style of the branding and campaign references the history of protest and propaganda art.

    People would be introduced to ENGEN through this bus stop ad campaign, which questions our priorities as a country, gives some general statistics on the relationship of war, incarceration, and education, and advertises an upcoming town hall meeting. At town halls and marches, people would be able to get an ENGEN protest package, seen below.

    Inside the ENGEN protest package, activists would receive the quarterly newsletter, an ENGEN t-shirt, stickers, and a make-your-own protest sign kit. The newspaper-style newsletter gives activists information regarding the source of the problems in the education systems, the effects of the school-to-prison pipeline, ways to get involved, and dates for upcoming ENGEN events.

  • ENGEN Newsletter Cover
  • ENGEN Spread 1 - Photo of a lightbulb in the middle of the spread with text around it saying, 'The school funding system is leaving low-income students in the dark. Article on left-hand page discusses the school funding system.
  • ENGEN Spread 2 - Large red and blue infographic that says, 'End the school to prison pipeline. Article above discusses the school to prison pipeline.
  • ENGEN Spread 3 - Spread says, 'Our childeren need you! with a photo of a finger pointing at the reader replacing the 'O' in 'You.' Text over the exclamation point says, 'Change comes from the bottom up!
  • ENGEN Spread 4 - Photo and text collage with an image of a protest sign saying 'Promise broken.' Headlines around the photo say, 'March, Sign, Speak, Vote, Volunteer, Run.'
  • ENGEN Spread 5 - Photo of a protest. Protest signs say, 'Fund schools, not bombs'
  • A man and two women covering their faces as they read the ENGEN newsletter in an outdoor, urban environment.
  • Over the shoulder photo of a man reading the ENGEN newsletter. Spread says, 'Our children need you!'
  • Photo of a man wearing an ENGEN logo t-shirt and holding a protest sign that says, 'Education lifts people out of poverty,' Ban Ki Moon, Former UN Secretary General.