Darian Ehya Graphic Design Logo

Wanted

Wanted is a fictional hot sauce and spice company created for a student rigid packaging design class at Drexel University.

  • Overhead view of the Wanted box. Logo and tagline, 'Hot sauces and spices that are mean as hell' overlayed on a black and white photo of the American desert.
  • Overhead view of the Wanted box. Logo and tagline, 'Hot sauces and spices that are mean as hell' overlayed on a black and white photo of the American desert.
  • For this packaging set, I played off of the idea that people who buy really spicy hot sauces have a desire for the pain they induce by using images of the landscape and dangerous animals of the American Southwest deserts. While this kind of imagery is common with novelty hot sauce labels, I elevated the aesthetic to give it a more sophisticated look using old Wanted posters and ammo boxes as inspiration.

    By extracting parts of the cliche old western typeface, Rosewood, I develped a logo that felt sharp and dangerous and represented the heat that Wanted aims to achieve. The tagline and names for each hot sauce or spice reference Johnny Cash’s song, ‘Mean as Hell’ while an excerpt of the song is included on the inside of the lid to give context. The heat scale is represented by the gradient visible on both the outside and the recessed beds of the box, as well as the animals on each label.

  • Angled photo of the front right corner of the Wanted box. On the sides of the lid is a black and white snake skin pattern. On each side of the box is a different black and white photo of a desert landscape.
  • A photo of the Wanted box open. The back panel has an excerpt of the Johnny Cash song, 'Mean as Hell' which is referenced in the labels of each bottle. The excerpt is overlayed on a black and white photo of a lightning storm in the desert. The bed of the box has a black and white snake skin pattern with cutouts for each bottle. At the bottom of the cutouts is a yellow to red gradient to signify the heat level in each bottle.
  • Angled photo of the back left corner of the Wanted box. The right side of the box shows another black and white photo of a desert landscape. The back side of the box has a series of photos of desert animals (scorpion, horned toad, rattlesnake, tarantula, and mosquito), which are on the labels of each bottle inside the box.
  • Photo of a hotsauce bottle with yellow trim and the label saying, 'Mosquitos Delight' over a black and white image of a desert landscape and photos of yellow mosquitos on the sides.
  • Photo of a hotsauce bottle with red trim and the label saying, 'Rattle Snake Bites' over a black and white image of a desert landscape and photos of red rattlesnakes on the sides.
  • Photo of a hotsauce bottle with dark red trim and the label saying, 'Scorpion Stings' over a black and white image of a desert landscape and photos of dark red scorpion tails on the sides.
  • Photo of a dried chili flake bottle with orange trim and the label saying, 'Scattered Tarantulas' over a black and white image of a desert landscape and photos of orange tarantulas on the sides.
  • Photo of a cayenne powder bottle with red trim and the label saying, 'Horns on Toad' over a black and white image of a desert landscape and photos of red horned toads on the sides.